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www.newyorčanka.exil.sk
Exilácky blog o New Yorku z New Yorku
 

V staroveku síce platilo "Všetky cesty vedú do Ríma", ale zdá sa, že v novoveku všetky cesty vedú do New Yorku. Aspoň pre agresívne typy odmietajúce pasívne hrať s kartami nadelenými im osudom.Typy ľudí, ktorí sa neboja riskovať, začínať znovu od nuly, tvrdo pracovať, ale predovšetkým snívať a premieňať svoje sny na realitu.

Jedným z takých ľudí bol aj pán Rowland H. Macy. Narodený v rodine seriózneho obchodníka bol predurčený kráčať v otcových šľapajách a sám sa stať rovnako váženým obchodníkom. Bol v tom však jeden maličký háčik. Mladý Macy bol "posadnutý" dobrodružným duchom. Namiesto toho, aby sa v obchode svojho otca priúčal obchodníckemu kumštu, už ako 15-ročný odišiel z domu a spolu s lovcami veľrýb brázdil vody Atlantiku. Červená hviezda vytetovaná na predlaktí mu zostala ako pamiatka na tieto časy. Po návrate domov síce trochu pomáhal otcovi, ale jeho nepokojná duša ho znovu vyhnala na cesty. Tentokrát nakazený "zlatou horúčkou" si to namieril na západ, do Kalifornie. Márna však bola jeho snaha - zlato nenašiel, rýchle zbohatnutie sa nekonalo. Chudákovi Rowlandovi neostávalo nič iné len sa vrátiť domov a začať zarábať peniaze tradičným spôsobom. V rodnom meste spolu so svojím bratom otvorili obchod s látkami a celkom sa im darilo.Ľudia sa však len tak ľahko nemenia. Šesť rokov poctivého obchodovania v malom mestečku bolo na Macyho priveľa. Bolo treba prísť s novým plánom. Tentokrát z plánu nevylúčil obchodovanie, len sa rozhodol pridať dobrodružný faktor - a v roku 1857 presťahoval svoj obchodík z Haverhill v Massachusets do New Yorku.

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Firemna znacka a emblem



Aj keď sa Rowland H. Macy spočiatku zubami-nechtami bránil obchodovaniu, ukázalo sa, že to bol nesmierne talentovaný a vynaliezavý obchodník. Počas nasledujúcich pár dekád obchod zmenil svoju lokalizáciu, až konečne roku 1902 zakotvil na mieste, kde existuje dodnes (na Herald Square a 34-tej ulici). Spočiatku stále malý obchod sa v dvadsiatich rokoch 20. storočia sa rozrástol na "najväčší obchod na svete" zaberajúci celý blok budov.
Za svoj úspech obchod vďačil predovšetkým tomu, že jeho majiteľ bol veľkým priaznivcom reklamy, do ktorej investoval veľké peniaze, čo sa ukázalo veľmi múdrou stratégiou. Obchod s "červenou hviezdou" ako svojím firemným znakom sa do povedomia ľudí dostal nielen kvalitou tovaru, ale predovšetkým mnohými prvenstvami v dejinách. Medzi najznámejšie patria:
- výzdoba výkladných skríň k Vianociam. Bol to práve Macy's, kto začal túto obľúbenú tradíciu v New Yorku
- začal vo svojich budovách používať moderné pohyblivé schody a výťahy
- spôsobil revolúciu v obchodovaní zavedením vopred určených cien rovnakých pre všetkých zákazníkov
- zaviedol predaj sáčkového čaju
- uviedol na trh dnes preslávené hry Monopoly a Scrabble
- ako prvý reklamoval fotoaparáty Polaroid
- ako prvý v USA začal s predajom tovaru značky Panasonic
- po Prohibícii prvý dostal licenciu a začal s predajom alkoholu
- prvý obchod, ktorý mal za manažéra ženu - Margaret Gretchell

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V súčasnosti okamžite čo väčšine ľudí napadne v súvislosti s Macy's je Thanksgiving Day Parade - sprievod charakteristický gigantickými balónmi predovšetkým rozprávkových postavičiek. Tu však treba uviesť veci na pravú mieru. S myšlienkou neprišiel ako prvý Macys, ale obchodný dom Gimbels vo Philadelphii v roku 1920. O štyri roky neskôr zamestnanci obchodného domu Macy's inšpirovaní "gimbelsákmi" usporiadali svoj prvý sprievod s balónmi a zvieratmi zo zoologickej záhrady v Central Parku.
Sprievod bol okamžite veľkým hitom a od prvého roku až dodnes táto tradícia nebola ani raz prerušená. Svojou veľkoleposťou nielen veľmi rýchlo predčila sprievod vo Philadelphii, ale ho dokonca zatienila do takej miery, že dnes si už každý myslí, že Thanksgiving Day Parade je jedným z "výmyslov" nesmrteľného ducha pána Macyho.

Obchodný dom Macy's je už vyše 150 rokov neodmysliteľnou súčasťou New Yorku, naďalej predávajúci tovar výbornej kvality za "normálne" ceny. Jeho dobrá povesť už dávno presiahla hranice mesta a nie je žiadnym prekvapením, že dnes nájdete Macy's takmer v každom väčšom meste USA - radí sa na druhé miesto v rebríčku najväčších obchodných sietí v Spojených štátoch amerických.



USA/

Všetkých Vás zdraví,
Newyorčanka.

PS: Newyorčanku nájdete už aj na Facebooku:
http://www.facebook.com/pages/Newyorcanka/132916728875



Diskusia k článku:
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Informacia pre tych, ktori do Macy's chodia nakupovat: zastavte sa najskor na Customers Service, kde Vam na zaklade preukazania sa pasom vystavia karticku, ktora Vas bude opravnovat na dodatocnu 10% zlavu. Prijemne nakupovanie v Macy's! :-)
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